We’re at work, and we’re online in increasing numbers, with daytime, ’primetime’: ACNielsen
Internet users in Hong Kong visiting the Sing Tao website compared to the regular Hong Kong Internet User population.
At-work users visit a wide variety of websites, from portals, search engines and directories to news and information sites, and strongly prefer the Internet over other media as a means of obtaining information about products and services. They also spend more time online over the entire work week (i.e not just during the work day) than they do with any other media. For example, 53% of at-work users spend 2 hours or more each day on the Internet, compared 35% spending 2 or more hours each working day watching TV, and 12% spending 2 hours or more listening to radio.